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SFBX & Ad4Good, on the way to more solidarity-based advertising.

SFBX & Ad4Good, on the way to more solidarity-based advertising In partnership with Ad4Good, a solidarity-based advertising network, SFBX continues to lead the way towards a more ethical digital universe by proposing a new offer, AppConsent® Xchange Solidaire. On the programme, a free version of our AppConsent® product will be made available to you in exchange for the distribution of a ...

SFBX & Ad4Good, on the way to a more united advertising. Read more "

Photo of Emmanuelle Dubourg, with her name and title

French Tech Bordeaux - Personal data: how SFBX seeks to restore trust

Personal data: how SFBX seeks to restore trust Our COO and co-founder, Emmanuelle Dubourg, answered questions from French Tech Bordeaux, to share our vision of the world of personal data. The Take Off interview] Based in Bordeaux, SFBX is interesting in more ways than one. The young company, created in 2017, works ...

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Small SFBX glossary

SFBX glossary Essential words of our sector: CMP: for Consent Management Platform. The CMP is a technological platform specifically dedicated to the collection, recording, restitution and proof of consents given by Internet/mobile users in the field of personal data management, on the various ...

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Family photo in front of a football match - performance of the programme La Fabrique de la Télévision Segmentée, in partnership with Bouygues and Canal+

La Fabrique de la TV Segmentée - CMP box TV consent form

Collecting consent via Bouygues Telecom TV boxes On January 28, 2021, one month after the installation of our CMP (Consent Management Platform), AppConsent, on Bouygues Telecom TV boxes, we take a look back at the processing of personal data with an interview with our CEO, Bruno Delcombel-Delbos, at the Segmented TV Factory round table...

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What is Ad4good?

Ad4good is the first solidarity advertising network. If you accept personalised advertising on our site, you will be helping to finance some forty associations in need.

See the full list of associations on the Ad4good website

The Ad4good network is implementing 3 actions to ensure its mission:

  • Partnership between publishers and Ad4Good: part of the publisher's inventory is reserved for the distribution of solidarity ads. These ads are monetised by Ad4good, which then donates 50% of its margin to associations.
  • Partnership between advertisers and associations: each advertisement broadcast by the advertiser during an " Ad4Good" labelled campaign campaign generates a donation for the partner association of the campaign.
  • Partnership between publishers and associations: Ad4good offers publishers the opportunity to provide visibility to partner associations by reserving unused advertising space.

To allow the associations to continue their actions, you can accept in general or set the detail by allowing Store and/or access information on a terminal and Personalised advertising.

Ad4good, partner of the CMP AppConsent® for responsible and ethical advertising

We are partners with the Ad4good network, the first solidarity-based advertising network that brings together some forty associations.

See the full list of associations on the Ad4good website

The Ad4good network is implementing 3 actions to ensure its mission:

  • Partnership between publishers and Ad4Good: part of the publisher's inventory is reserved for the distribution of solidarity ads. These ads are monetised by Ad4good, which then donates 50% of its margin to associations.
  • Partnership between advertisers and associations: each advertisement broadcast by the advertiser during a campaign labelled "Ad4Good generates a donation for the partner association of the campaign.
  • Partnership between publishers and associations: Ad4good offers publishers the opportunity to provide visibility to partner associations by reserving unused advertising space.

What does this mean for your audience?

By opting in to the AppConsent® Xchange Solidaire offer, your participation will be mentioned on the first screen of your consent form.
If a user refuses collection for advertising purposes, a reminder screen will be displayed so that they can change their choices if they wish to be an actor of change towards more ethical advertising.

What are the eligibility criteria?

As a pre-requisite, your website must carry advertising. Once you have registered with AppConsent® Xchange Solidaire, you must have a significant amount of responsible advertising on your website (at least 20%).

The AppConsent® Xchange Solidaire offer allows you to take part in a more responsible advertising ecosystem focused on solidarity and environmental preservation.