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Personal data: how SFBX seeks to restore trust

Our COO and co-founder, Emmanuelle Dubourg, answered questions from French Tech Bordeaux, to share our vision of the world of personal data.

The Take Off interview] Based in Bordeaux, SFBX is interesting in more ways than one. The young company, created in 2017, works on the subject of personal data. Editor of a platform for collecting user consent, it rejects the label of startup and defends a very long-term vision, mixed with pedagogy. This long interview format allows Emmanuelle Dubourg, co-founder of SFBX, to address a wide range of topics: the general public's lack of knowledge about personal data, the beginning of awareness caused by confinements, the still incomplete maturity of the market...

When it comes to personal data, it is difficult to avoid very sharp arguments. This tension, which has crystallised around advertising cookies, was recently highlighted once again. In April, with the end of the French CNIL's tolerance, Internet users were astonished to see "wall cookies" displayed on some of their favourite websites. The choice was between paying two euros or accepting to hand over their personal data. This episode further illustrates the trial and error surrounding the subject. In Bordeaux, a young company has taken up the subject. Created in 2017 under the name Chandago by Emmanuelle Dubourg and Bruno Delcombel-Delbos, it has since been renamed SFBX (for safebox). Its mission: to offer tools that enable content publishers to "restore trust" with their users.
SFBX spares no effort to make the market evolve, setting up as cardinal virtues education, awareness and user experience in the service of understanding. Without any angelism or desire to stigmatise, Emmanuelle Dubourg paints a picture in this interview of a market that is simply learning.

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See the full list of associations on the Ad4good website

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Ad4good, partner of the CMP AppConsent® for responsible and ethical advertising

We are partners with the Ad4good network, the first solidarity-based advertising network that brings together some forty associations.

See the full list of associations on the Ad4good website

The Ad4good network is implementing 3 actions to ensure its mission:

  • Partnership between publishers and Ad4Good: part of the publisher's inventory is reserved for the distribution of solidarity ads. These ads are monetised by Ad4good, which then donates 50% of its margin to associations.
  • Partnership between advertisers and associations: each advertisement broadcast by the advertiser during a campaign labelled "Ad4Good generates a donation for the partner association of the campaign.
  • Partnership between publishers and associations: Ad4good offers publishers the opportunity to provide visibility to partner associations by reserving unused advertising space.

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By opting in to the AppConsent® Xchange Solidaire offer, your participation will be mentioned on the first screen of your consent form.
If a user refuses collection for advertising purposes, a reminder screen will be displayed so that they can change their choices if they wish to be an actor of change towards more ethical advertising.

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As a pre-requisite, your website must carry advertising. Once you have registered with AppConsent® Xchange Solidaire, you must have a significant amount of responsible advertising on your website (at least 20%).

The AppConsent® Xchange Solidaire offer allows you to take part in a more responsible advertising ecosystem focused on solidarity and environmental preservation.

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