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SFBX & Ad4Good, on the way to more solidarity-based advertising

In partnership with Ad4Gooda solidarity-based advertising network, SFBX continues to lead the way towards a more ethical digital world by proposing a new offer, AppConsent Xchange Solidaire. The programme includes a free version of our AppConsent® product made available to you, in exchange for the a significant proportion (at least 20%) of so-called solidarity ads on your website's on your website's inventory.

What is solidarity advertising? ?

Ad4Good works on three different angles, always with the aim of redistributing part of the profits from advertising to charitable projects that value people and the planet:

  • Partnership between publishers and Ad4Good: part of the publisher's inventory is reserved for the distribution of solidarity ads. These ads are monetised by Ad4good, which then donates 50% of its margin to associations.
  • Partnership between advertisers and associations: each advertisement broadcast by the advertiser during a campaign labelled "Ad4Good generates a donation for the partner association of the campaign.
  • Partnership between publishers and associations: Ad4good offers publishers the opportunity to provide visibility to partner associations by reserving unused advertising space.

With this alternative, you become part of a more virtuous advertising ecosystemThe aim is to highlight associations supported by Ad4Good or that are close to your heart, and to help them financially in their societal projects. If you are convinced, as we are, that solidarity advertising is a more responsible mechanism, and if you wish to participate in the realization of concrete actions with charitable and environmental objectives, sign up for AppConsent®. Solidarity Xchange

Pre-register

Our partners

Fill in this form so that we can determine whether your website meets the criteria necessary to benefit from the Solidarity CMP and implement responsible advertising.

* required fields

After registering with the AppConsent® Xchange, you will be contacted by Ad4Good to verify that you meet the eligibility criteria. 

Then, 2 cases of figures: 

1. You are eligible for the solidarity option: 

Ad4Good gives you the procedure to follow to set up solidarity advertising.

We, SFBX, will give you instructions on how to install our CMP, AppConsent® Xchange Solidaire. 

2. You are not eligible for the solidarity option: 

You benefit from our AppConsent® Xchange offer in its initial version. 

In the meantime, you can of course install the CMP AppConsent® Xchange on your website.

What is Ad4good?

Ad4good is the first solidarity advertising network. If you accept personalised advertising on our site, you will be helping to finance some forty associations in need.

See the full list of associations on the Ad4good website

The Ad4good network is implementing 3 actions to ensure its mission:

  • Partnership between publishers and Ad4Good: part of the publisher's inventory is reserved for the distribution of solidarity ads. These ads are monetised by Ad4good, which then donates 50% of its margin to associations.
  • Partnership between advertisers and associations: each advertisement broadcast by the advertiser during an " Ad4Good" labelled campaign campaign generates a donation for the partner association of the campaign.
  • Partnership between publishers and associations: Ad4good offers publishers the opportunity to provide visibility to partner associations by reserving unused advertising space.

To allow the associations to continue their actions, you can accept in general or set the detail by allowing Store and/or access information on a terminal and Personalised advertising.

I understand

Ad4good, partner of the CMP AppConsent® for responsible and ethical advertising

We are partners with the Ad4good network, the first solidarity-based advertising network that brings together some forty associations.

See the full list of associations on the Ad4good website

The Ad4good network is implementing 3 actions to ensure its mission:

  • Partnership between publishers and Ad4Good: part of the publisher's inventory is reserved for the distribution of solidarity ads. These ads are monetised by Ad4good, which then donates 50% of its margin to associations.
  • Partnership between advertisers and associations: each advertisement broadcast by the advertiser during a campaign labelled "Ad4Good generates a donation for the partner association of the campaign.
  • Partnership between publishers and associations: Ad4good offers publishers the opportunity to provide visibility to partner associations by reserving unused advertising space.

What does this mean for your audience?

By opting in to the AppConsent® Xchange Solidaire offer, your participation will be mentioned on the first screen of your consent form.
If a user refuses collection for advertising purposes, a reminder screen will be displayed so that they can change their choices if they wish to be an actor of change towards more ethical advertising.

What are the eligibility criteria?

As a pre-requisite, your website must carry advertising. Once you have registered with AppConsent® Xchange Solidaire, you must have a significant amount of responsible advertising on your website (at least 20%).

The AppConsent® Xchange Solidaire offer allows you to take part in a more responsible advertising ecosystem focused on solidarity and environmental preservation.

I understand